Madagáscar 3 with HP technology

The power of HP technology and creativity of DreamWorks Animation SKG, Inc. have teamed up to give the public a savage pleasure in 3D animation movie, Madagascar 3, which debuts in Portugal on July 26.

HP technology was used to help DreamWorks animators solve artistic challenges of the new Madagascar sequel and bring to the big screen the third part of this blockbuster. It is the first time the public will see a film in the series in 3D Madagascar. The original movie was released in 2005 and, along with its sequel of 2008, earned $ 1.1 billion in ticket sales worldwide.



DreamWorks used HP technology, including the HP Converged Infrastructure, the HP Z Series Workstations, HP servers and network solutions for digital processing in order to allow creating a new level of perfection in an animated film.

“Our goal with every film is pulling our creativity to the limits, to create history, "said Ed Leonard, CTO of DreamWorks Animation. "HP technology allows our artists to overcome the previous limits, and concentrate on creating the experience more powerful 3D animation.”

DreamWorks Animation uses HP technology throughout the production cycle, in the finest detail, from everyday tasks to the development of more detailed animation scenes and the processing of huge amounts of data rendering. Over the years, HP technology has played a key role in the creation of animated films from DreamWorks, as innovative as "Shrek," "How to train your Dragon" Kung Fu Panda, "" Kung Fu Panda 2 "and" Puss in Boots. "

Madagascar 3 utilizes several technologies from HP, including:

• The artists used more than 200 HP Z800 Workstations High-performance, to help create a wide variety of highly complex organic environments, which are partly due to the extraordinary power of HP workstations with multicore processors. The artists used these workstations to help design everything in the film - from the character to the zoster digital effects, including a fire complex and highly detailed plans of the crowd.
• The HP DreamColor technology was used in the film production process to ensure accurate and consistent color printing, the monitor and on the big screen.
• The HP ProLiant BL460c blade technology, in four geographically dispersed server farms render the United States and India, provided a peak power of computing the critical stages of production. Blade servers supported a whopping 200 terabytes of data and more than 65 million hours of rendering.
• Networking solutions from HP, including HP 12500 series switches, 5800 and 6120, HP Intelligent Networking Management Center and HP Intelligent Resilient Framework, offered significantly improved levels of network performance and provided a simplified, single management of the network through an environment WAN / LAN 10G scalable. The IBRIX HP X9720 Network Storage System allowed DreamWorks to meet demanding requirements for unstructured data studio, allowing for future growth.
• HP Enterprise Services Hosted Flexible Rendering Services released the DreamWorks computing power of high performance for demanding dynamic capability in computer graphics (CG) of the film. Throughout the production cycle, 12 percent of "Madagascar 3" was held in the cloud.
• DreamWorks Animation also utilized the services of printing - HP Managed Print Services (MPS) - to ease the complexity of the print management and increase productivity during the production of "Madagascar 3". With MPS solutions from HP, DreamWorks Animation became workflows based on paper, to reduce the costs of waste, cut costs and increase employee productivity.

“The HP Z Workstations influence the creative genius of DreamWorks and help bring the 'next big thing' in animation, to audiences around the world, "said Jeff Wood, vice president of Worldwide Marketing, Commercial Solutions Business Unit, HP. "HP is committed to the professional media and entertainment, and will continue to work with leaders like DreamWorks to understand the needs of industry and develop the next generation in technology.”

Curiosities of Madagascar 3:

• Were used over 120, 000 individual frames generated by computer, to create the film.
• The majestic sequence 'Circus Act' has the largest and most detailed produced crowd in the history of DreamWorks - more than 5,000 individual characters. The scene includes several special effects including fog, sparks, sparkle, fire and rain, and required 1.6 million hours of rendering to be produced.
• The flashback sequence incorporates the effects of massive fire and highly detailed plans of the crowd, images requiring 2.8 million hours of rendering.
• Following the race for the train about 1,200 Euros are thrown into the air.
• The Manhattan skyline originally did not have the new World Trade Center-an employee of DreamWorks New York, who had visited the area, was impressed with the partially completed building and asked to be inserted in the film, to show its amazing architecture.
• The Eyelashes of Gia have 96 tracks that can be animated.
• Alex has more than 2,000 individual controls to allow the animators to position it in any conceivable pose.
• Each person in the crowd scenes, had three possible bodies, six heads and several possible opportunities for wardrobe items, giving a total of more than 19 million combinations to a single person. For comparison, the metropolitan area of ​​New York City this year only reached a population of 19 million.
• 2.393 was in all buildings Monaco, comprising 42 different models, the majority of which had three changes. Many of the buildings were scattered over other models.

 
 
 

    Published By: Pplware